Deep Analysis Package
The Deep Analysis package is our full-service package for insightful research involving primary and secondary data collection. If an organisation wants a thorough analysis of a particular subject, the Deep Analysis Package is the most suitable. It is the equivalent to an MBA or Masters’s dissertation on a query, idea, product, or concept that your organisation is grappling with; all completed within 10 weeks. This package will allow our researchers to draft a 5000-word Analytical Report with an additional 3000-word Behavioural Insights Report, 5 in-depth interviews, a Survey with 200 respondents, 5 Personas, 1 User Journey Map, and a 3-minute Explainer Video.
To help us understand your query, idea, product, or concept, please go through the five stages below, attaching any documents, graphs, images, videos that you feel are relevant. Once payment is received, we will send you the link to the password-protected report, and you can watch (and collaborate) with us and others as we create it to your specifications.
This package will allow you to receive a flipbook report which will contain links, buttons, and videos to make your flipbook interactive.
1. Five In-depth Remote Interviews (1hr)
We will select suitable people to interview based on your brief. Interviews will be recorded, and signed consent forms will be delivered, which you will retain for your records. Insights from the interviews will be in your report. We take away the legal compliance headache when it comes to personal data.
2. Survey with 200 respondents
All instructions are in Blue Surveys, unlike questionnaires, are a set of questions that are put to users. A questionnaire will give you straight results, but a survey involves additional analysis and trends exploration. We will undertake a survey of up to 1000 respondents based on your target group and send you a complete anonymised list of participants and their network IDs and geographical locations. A Google Analytics Report will be included to show where the respondents are located and what devices were used to access the survey, amongst other crucial data.
3. Five Personas
Personas are fictional characters created to represent the actual people you want to investigate or understand. Creating personas for your research helps you visualize people who use your service, product, site, or brand. Creating different types of personas will allow you to capture all kinds of users, thus enabling better planning, projections, and forecasts. Each persona will have goals, attitudes, approaches, needs, and frustrations.
4. One User Journey Map
User or customer journey maps allow you to visually see how users engage with different aspects of your organisation, product, idea or how they fit into the current state or the desired state. Rather than offering very long text to explain the various aspects of a user’s engagement, a journey map visually spells it out for yourself and other stakeholders.
5. 3-Minute Explainer Video
An explainer video is the best way to grab a stakeholder’s attention in one or two minutes. They quickly explain a product, organisation, user, idea, process, or problem. In practice, an explainer video can ultimately conceptualise your problem, All instructions are in Blue process and solution. Explainer videos are like your ‘elevator pitch’ when it comes to presenting exploratory research. It is also the easiest way to introduce a topic to viewers who have little or no knowledge of the subject matter.
6. Behavioural Insights Report
Drawing mainly from Behavioural Economics, a Behavioural Insights report will examine any tendencies, biases, and heuristics which are factors in a user or customer’s decision-making. Several effects are taken into consideration, namely psychological, cognitive, emotional, cultural, and social. Although a relatively new aspect of exploratory or business research, behavioral insights begin with the assumption that customers do not act rationally when making decisions, explaining some of the ‘good’ or ‘bad’ choices. This report is beneficial when trying to explore the sub-text of decision making.
7. 3000-word Analytical Report
Finally, the analytical report must tie in all the findings and offer a direction for future research. Most importantly, the report will have an appendix containing all the raw data, links to survey responses compiled during the exploratory process; our proof the work is done correctly. Don’t worry; you will have the opportunity to add your logo, fonts, and branding to the report. Note that the words only refer to the analysis and not the raw data.